How it Works
TURN IT UP is our 30-day challenge where you turn effort into progress. Choose your goal, push the pace, and unlock rewards along the way.
Sign up for the challenge and set your goal.
Join a team (if you'd like).
Ride toward your goal to unlock your prize.
Join the Challenge
Turn it Up Challenge registration deadline: November 18, 2026. Challenge participation subject to rules at FAQs
The more you ride, the greater your reward.
Every milestone you hit unlocks SoulShop retail credit. Show up. Hit your milestone. Earn a shopping spree.
6 rides
$25 retail credit + Free Shipping
12 rides
$50 retail credit + Free Shipping
20 rides
$75 retail credit + Free Shipping
30 rides
$100 retail credit + Free Shipping
40 rides
$125 retail credit + Free Shipping
Credit redeemable online only within 60 days of issuance. Exclusions apply to sale and select items.
Ride as a team. Win together.
The team that logs the most rides by the end of the challenge takes home an extra reward. Get your crew together and TURN IT UP.