We move people to move the world—and the world we live in today needs a massive shift. High sea levels, rising temperature, and landfills that keep piling up—we must start somewhere. We have continuously taken steps to reduce our carbon footprint, but there’s always more that can be done.
SoulCycle is leading the fitness community on the path towards climate neutrality. We have been working to measure and reduce our greenhouse gas emissions by investing in energy efficiency, materials, green packaging, waste reduction, and transportation across the entire business. We are committed to reaching carbon-neutral status within 2025.
Check out the wheels in motion below:
As we continue our pledge towards sustainability, we have partnered up with Boxed Water™ to provide our studios with the best eco-conscious water available. Boxed Water™ utilizes plant-based packaging that is 100% recyclable and ensures that all of its paper and water is responsibly sourced from local water sources and well-managed forests. Boxed Water™ has also committed to preserving the planet through their “You Post. We Plant” campaign which promises to plant two trees for every social media post with #BetterPlanet. Together, we can move the world to protect the planet and sip sustainably.
We believe that in saving our world, no step is insignificant.
Check out the steps we have taken and our plan for the near future.
Switched to 100% organic cotton Lola tampons with cardboard applicator + casing.
Switched to non-aerosol shoe deodorizer spray.
Removed plastic sweat bags in all studios.
Digitized check-in and removed paper sign-in sheets.
Removed single-use plastic razors and shaving cream.
Removed single-use Q-tips.
Partnered with Flow Water—eliminating our single-use plastic water bottles.
Switched to aluminum-free, non-aerosol Curie deodorant.
Tested our first Soul by SoulCycle sets in recycled materials.
Introduced sustainable craft paper mailers for all e-commerce packaging.
Launched our first recycled cotton lifestyle collection.
Launched Soul(re)Cycle with UNIFI.
Switched to sulfate-free, sustainable Davines bathroom amenities.
Identified hot spots in our carbon footprint across studios and in our retail and implemented reduction strategies.
Began to transition our Soul by SoulCycle activewear and lifestyle to recycled materials with the goal of 100% transition by 2025.
Switched all retail polybags to be made from compostable materials.
Partnered with Circle Sportswear to work towards a more circular supply chain.
Transitioned to a recycled in-studio silver shopper.
Launched SoulCycle Heritage, our online apparel resale shop in partnership with thredUP.
Rolled out updated plastic-free, biodegradable, compostable sweat bags in our studios.
Transitioned our water partner in-studios to Boxed Water™, a sustainable alternative to plastic bottles and aluminum cans. Cartons are 92% plant-based and 100% recyclable. When you post a photo with Boxed Water™ using the #BetterPlanet hashtag, Boxed Water™ will plant 2 trees on your behalf.