Turn It UP! is our 30-day challenge that invites you to ride 5,10, 20, or 30 times between Oct 24 - Nov 22, 2023. The more you ride, the bigger the prize waiting for you at the finish line.

Official participation in Turn it UP! is limited to riders who have registered via www.soul-cycle,com or our SoulCycle app. The good news is - riders can join in on the fun up until the last day of the challenge! To join the Turn it UP! challenge, sign up between Mon, Oct 9 through Nov 22 at 11:59PM PST. Then, ride 4 times between Oct 24 through Nov 22 to complete the challenge.

Note: ClassPass riders are eligible to participate in the challenge by registering with their SoulCycle account to track progress.

Sign up between Oct 9 through Nov 22 on our website or the SoulCycle app. To check if you are signed up please check your app for the Turn it UP! tracker, as it will show on the homepage. If you can see your challenge progress, you’re all set. When you come in to ride, you may also ask your local studio crew to help confirm if you’re registered!

You can sign up for Turn it UP! during the challenge and up until the final day of the challenge. The final day for you to sign-up in order for your rides to be counted toward TIU is Wed, Nov 22, 11:59PM PST.

Nope! You can ride solo or ride with friends.

The Turn It UP! challenge is limited to in-studio classes only.

Absolutely! Every class you take from Oct 24 through Nov 22 counts toward the challenge — doubles and triples included.

SoulChallenges and 90-minute classes, will count for two classes. That’s right- you’re two classes closer to reaching your goal.

They do not. You must complete the SoulCycle class in order for the class to count toward achieving your goal. All rides taken must be paid rides in order to be counted towards Turn It UP. Classes that are booked through the ClassPass trial are not eligible to be counted throughout the challenge.

All classes must be booked under the account you used to sign up for Turn It UP! in order to count toward your goal.

Beyond the satisfaction of pushing yourself to accomplish this goal, depending on which goal you choose, all Turn It UP! finishers will receive either Soul Early credit, discounts on classes, exclusive Turn It UP! merchandise and apparel, or a discount on a retail purchase. 

5 Rides: Limited Edition Sweatbag, 1 Soul Early Credit

10 Rides: Limited Edition Beanie, 1 Soul Early Credit, 20% off a 5-pack

20 Rides: Limited Edition Kit (Sweatbag, Beanie, Gloves), 1 Soul Early Credit, 20% off a 10-pack, $20 Retail Credit

30 Rides: Limited Edition Duffel Bag, 2 Soul Early Credits, 20% off a 10-pack, $30 Retail Credit

Great question. Unfortunately, prizes are not stackable.

Any digital prize (SoulEarly, Class Pack Discounts, and/or Retail Credits) will automatically be dropped into riders’ accounts in the region that they signed up for at the end of the challenge, on or around December 4, 2023.
Apparel will be picked up in the studio based on the studio you chose upon challenge sign-up. A list of riders by home studio will be provided to the studio teams for reference. After the challenge is completed, you will receive an email notification that your prize is ready for pickup.

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