Today, we announced an exciting new partnership with Equinox on the development of a first-of-its-kind multi-brand digital platform. The platform, slated for an initial launch this fall, offers a digital membership to premium fitness content from leading brands, including SoulCycle, Equinox, Precision Run and more, with personalized programming from top instructors in the world, across multiple types of workouts, all in one place. The platform works seamlessly—digitally and across the brands’ global physical locations—to deliver targeted results.
The platform reflects capabilities that only Equinox Group, a high-growth collective of community-based lifestyle brands, can deliver. Launching with original video and audio content from Equinox, SoulCycle and Precision Run, the experience will leverage nearly 300 physical locations, with over 6,000 globally renowned instructors delivering custom programs and coaching for greater impact.
The digital venture—with official name and branding to come—begins with an invitation-only launch of the platform to select individuals in Fall 2019, with at-home equipment for SoulCycle and Precision Run available for purchase by Holiday 2019. Public rollout of the platform is slated for early 2020.
This has been a year of firsts. We entered the global stage with our first-ever London studio; we launched SoulBeat to celebrate the hard work you put in on the bike and the progress you make over time; and now, with our at-home bike, we’ll be able to deepen our connection to our Soul family—and meet hundreds of thousands of new riders beyond the walls of our 94 studios.
To our incredible Soul community, we want to say thank you. Thank you for waiting for us. Thank you for riding with us. And thank you for coming on this journey with us.
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