Everything You Need To Know About Turn It Up!


Are you ready to Turn It Up? This month we’re tapping it back nationwide — and challenging you to take 10, 20 or 30 classes in 30 days. Want to learn more and sign up? Check out our FAQ …


What is Turn It Up?

Turn It Up is a program in the US and Canada that challenges members of the SOUL community to complete 10, 20 or 30 classes in 30 days. Set an intention, push past your comfort zone, and take your SOUL to the next level.

When does Turn It Up begin?

Turn It Up sign-ups are open from Sunday, October 8th to Monday, October 16th at 11:59 PM PST. Any class from Tuesday, October 17th through Wednesday, November 15th counts toward Turn It Up. You can sign up for the challenge on  soul-cycle.com or our SoulCycle app!

Do I need to sign up for a specific bracket of the challenge?

Nope! Sign up for Turn It Up and then take as many classes as you can!

Where do I take class?

Everywhere! You can take class at ANY combination of SoulCycle studios (even any new studios that open after you register for the challenge) and our brand new SoulAnnex studio! It will all count toward Turn It Up. See our full list of studios here.

Who can do it?

Turn It Up is open to any SoulCycle rider in any region! There are no prerequisites for signing up!

What does it cost to register?

Nothing! It’s free to sign up and you’re not required to complete the challenge.

Does doubling or tripling count towards my total Turn It Up number? 

YES! Every class you take from Tuesday, October 17th through Wednesday, November 15th counts toward the challenge — doubles and triples included!

What about 90-minute rides?

They’ll count for two rides! That’s right: 90-minute rides will count as two classes, not one. Never clipped in for a SOULCHALLENGE? Now’s the perfect time to give it a try!

Do community rides count toward Turn It Up?

Sure do!

Can I ride on more than one account?

Only classes you take under the account you register with will count towards Turn It Up.

How do I track my progress?

We’re glad you asked! When you log in at soul-cycle.com or the SoulCycle app, you can see your Turn It Up progress. Find "Turn It Up" within the "my account" section of the website or "my soul" in the app! On this page, you’ll also be able to see highlights from members of the SOUL community as we all turn it up together!

What do I get for completing the challenge?

All riders who complete the challenge (either 10, 20 or 30 rides) will score a limited-edition Turn It Up hat from our friends at Aviator Nation.

  • Hitting 20 or 30 rides? You’ll score an exclusive invite to a Turn It Up celebration ride in your region, where we’ll honor this major achievement with your fellow finishers.
  • Pushing it even further? Once you hit 30 rides, you’ll get a complimentary class, PLUS we’ll match you with a complimentary class for every class you take over 30!

* Please note:You'll receive the reward that corresponds to the highest number of classes you complete during Turn It Up. For example, if you complete 20 classes, you’ll get the coveted TIU hat and an invite to our celebration ride. If you hit 32 classes, you’ll receive the TIU hat, and invite to the celebration ride, and three complimentary classes. For every class you take over 30, we will match you one to one with a complimentary class (max: 30 complimentary classes)

The celebration rides will be scheduled in each market for Saturday, December 2nd or Sunday, December 3rd (subject to change). If you’re not able to make the class, a complimentary class will be added to your account after the ride occurs.

Your Turn It Up hat will be available for pick up on November 16th at the studio you selected during registration. Complimentary classes will be dropped into your account by Friday, November 17th and can be used as soon as they're in your account.

Do I qualify for any of the Turn It Up prizes if I complete 10, 20 or 30 classes in 30 days but forgot to sign up?

Unfortunately, no. You’re only eligible for the Turn It Up hat, celebration, and complimentary classes if you sign up for the Turn It Up challenge by Monday, October 16th

What happens if I take 15 classes, but don't make it to 20 classes?

Great question! If you take between 10 and 19 classes, you'll still get the 10 class prize! Similarly, if you take between 20 and 29 classes, you'll get the 20 class prize!

What happens if I don't make it to 10 classes?

If you don’t complete a level of Turn It Up, NO WORRIES! Simply setting a goal and sprinting toward it is something to be proud of!

I'm trying to sign up for Turn It Up via the app but can't find it! Help!

You'll only see Turn It Up in the app if you have downloaded the most recent version of the SoulCycle App! Make sure your app is up to date and then re-open it to sign up!

Do SoulAnnex classes count toward Turn It Up?

They do! Each class counts as one class for the challenge. Balance your time on the bike with move, define, and align classes and you’ll be working toward your TIU goal while you’re at it.