Everything You Need To Know About Turn It Up

What is Turn It Up?

Turn It Up is our 30-day challenge in the US and Canada that encourages members of the SOUL community to complete 5, 10, 20, 30 or 50 classes in 30 days to get special rewards, enter for the chance to win a trip to London (see below!).

When are Turn It Up sign ups?

Official Turn It Up Challenge sign-ups are open from Monday, April 8, 2019 at 12:01 AM EDT to Wednesday, May 15, 2019 at 11:59 PM EDT. You can sign up for the Challenge on soul-cycle.com or on our SoulCycle app. Do it, you know you want to.

When does Turn It Up begin?

Any class you take at SoulCycle from April 16, 2019 through May 15, 2019 counts towards Turn It Up.

Where do I take class?

Everywhere! You can take class at ANY combination of SoulCycle studios! See our full list of studios here .

Who can do it?

Turn It Up is open to any SoulCycle rider, anywhere in the US and Canada! There are no prerequisites for signing up.

What does it cost to register?

Nothing! It’s free to sign up!

Does doubling or tripling count towards my total Turn It Up number?

Absolutely! Every class you take from April 16, 2019 through May 15, 2019 counts toward the challenge — doubles and triples included.

What about 90-minute classes?

They’ll count for two classes. Yes, you’re two classes closer to reaching your goal.

Do missed SOULs count toward my goal?

They don’t. You must complete the SoulCycle class in order for the class to count toward achieving your goal.

Can I ride under someone else’s name or account?

Nope! You have to book and take all classes under the account you used to sign up for the challenge.

Do community rides count toward Turn It Up?

Do you even have to ask? (Of course.)

Can I ride on more than one account?

Only classes you take under the account you register with will count toward your Turn It Up goal.

How do I track my progress?

Such a good question. You can see your progress when you log in at soul-cycle.com or the SoulCycle app. Find "Turn It Up" within the "my account" section of the website or "my soul" in the app. On this page, you’ll also be able to see highlights from members of the SOUL community as we all Turn It Up.

What do I get for completing the challenge?

Ride 5, 10, 20, 30 or 50 times in 30 days and you’ll receive the following:

  • 5 classes: 15% off of one 5-pack series of classes
  • 10 classes: 15% off of one 5-pack series of classes and 15% off of one 10-pack series of classes
  • 20 classes: 15% off of one 5-pack series of classes, 15% off of one 10-pack series of classes and a Turn It Up Exclusive Hat
  • 30 classes: 15% off of one 5-pack series of classes, 15% off of one 10-pack series of classes, a Turn It Up Exclusive Hat and a Turn It Up Exclusive Hoodie
  • 50 classes: 15% off of one 5-pack series of classes, 15% off of one 10-pack series of classes, a Turn It Up Exclusive Hat, a Turn It Up Exclusive Hoodie and a Turn It Up Custom Jean Jacket

Riders who sign up for the Turn It Up Challenge and book and attend at least five (5) classes within the challenge period will have the chance to win a trip to London with one of their friends.* This one’s good – see below for more info.

Please note: The rewards do not stack and you’ll receive the reward that corresponds to the highest number of classes you complete during Turn It Up. Depending on the number of classes you accomplish, SoulCycle will email you one or more promo code(s) within 45 days of the finish of the challenge period to purchase your class packs at the special price. The promo code(s) will expire 30 days after SoulCycle sends the promo code(s). The classes you purchase can be used as soon as they're in your account. The Classes and are otherwise governed by SoulCycle’s Terms and Conditions which can be found here. To redeem the Turn It Up merchandise you have earned, please visit the studio you selected during the registration process and pick up in studio starting May 16, 2019. All Turn It Up merchandise you earn must be picked up by June 30, 2019.

*What is the trip to London? Tell me more.

Ride at least five (5) times during the Turn It Up Challenge and you will automatically have the chance to win a trip with a hotel stay for you and a friend to London, UK. The winner will receive a trip with a hotel stay for himself/herself and a friend to London, UK (approximate value US$5,000). No purchase or ride necessary. 50 U.S. & DC & Canada (excl. Quebec), 18+ or age of majority, whichever is older. Ends 11:59 p.m. ET May 14, 2019. Void in Quebec & where prohibited. See Official Rules here for details, including alternate entry method. Only one entry per person.

In order to participate in the Turn It Up challenge, is it necessary for me to sign up?

Yes, in order to participate in the Turn It Up challenge, you must sign up through soul-cycle.com or the SoulCycle app. Never too late to push yourself and set new goals!

What happens if I don't make it to 5 classes?

If you don’t get to 5 classes, that’s ok! Setting a goal and trying to get there is an achievement in itself.

What happens if I take more than 5 classes, but don’t make it to 10, 20, 30 or 50 classes?

Great question! You’ll receive the reward that corresponds to the highest number of classes you complete during Turn It Up! If you take between 5-9 classes, you’ll still get the 5 class reward. Similarly, if you take between 10-19 classes, you’ll get the 10 class reward, if you take between 20-29 classes, you’ll get the 20 class reward, and, if you take between 30-49 classes, you’ll get the 30 class reward.

I'm trying to sign up for Turn It Up via the app but can't find it! Help!

You'll only see Turn It Up in the app if you have downloaded the most recent version of the SoulCycle App! Make sure your app is up to date and then re-open it to sign up!