If this year has taught us anything, it’s that there is no more powerful energy than what the SoulCycle community can generate.
This summer, we invited every one of our more than 350 instructors to host a free community ride—for a cause of their choice. Since August, we’ve hosted more than 140 rides, and raised more than $284K—for causes that support everything from cancer research and gun control to immigrants’ rights and suicide prevention. The power and energy created in these rides is everything we love about Soul, and we’re committed to continuing the work we started.
Starting in 2020, you’ll find special Give Back Rides on the schedule every week as a way for us to give our instructors, studio teams, and local communities a platform to promote whatever cause is true in their hearts. These rides will be offered free to our community. For each ride, SoulCycle will donate the equivalent of the proceeds from a sold-out class to charitable causes selected by our instructors.
SoulCycle isn’t just one voice or one narrative; we’re a kaleidoscope of perspectives—all riding for good. Now more than ever, we know when the pack comes together, there’s nothing that can stop its light from spreading. And it’s all thanks to you.