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Turn It Up Spring 2019 Official Rules

Turn It Up London Giveaway

Official Rules


GIVEAWAY PERIOD: Turn It Up London Giveaway ("Giveaway") begins on April 8, 2019 at 12:01 am Eastern Time (“ET”) and ends on May 15, 2019 at 11:59 p.m. ET ("Giveaway Period").

ELIGIBILITY: Giveaway is open only to legal residents of the fifty (50) United States and District of Columbia and Canada, except Quebec, who are at least 18 years of age (or age of majority in their state/province of residence, whichever is older). Void where prohibited. Employees of SoulCycle Inc. ("Sponsor"), its parent, subsidiaries, affiliates and advertising and promotion agencies, and members of their immediate family (spouse and parent, children and siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees, are not eligible to enter or win. Giveaway is subject to all applicable federal, provincial, state and local laws. By participating, each entrant agrees to abide by these official rules (“Official Rules”) and decisions of Sponsor, which shall be final and binding in all respects relating to this Giveaway.

HOW TO ENTER: During the Giveaway Period, there are two (2) ways to enter.

1) Ride Entry:When you book and attend at least five (5) SoulCycle classes during the Giveaway Period, you will be automatically entered for a chance to win a trip for you and a friend to London, UK. Or,

2) Social Entry:To enter without booking and attending at least five (5) SoulCycle classes during the Giveaway Period, follow the below steps:

  1. Follow @SoulCycle on Instagram;
  2. Like SoulCycle’s Turn It Up Challenge launch post on Monday, April 15, 2019; and
  3. Tag a friend in the comments who you would like to go to London with and include hashtag #TurnItUpGiveaway.

You must complete all three (3) steps set forth above to be entered via this method of entry. If you do not have an Instagram account, establishing one is free. All Instagram terms and conditions apply.

Limit one (1) Entry per person for the entire Giveaway Period, regardless of method of entry. Entries generated by script, macro or other automated means and entries received from any person in excess of the stated limitation will be void. All Entries become the sole property of the Sponsor and will not be returned.

RANDOM DRAWING: Potential winner will be randomly selected on or about June 1, 2019 from among all eligible entries received.Odds of winning depend on the number of eligible entries received.

WINNER NOTIFICATION: Potential winner will be notified by Instagram direct message, email or telephone and will have twenty-four (24) hours to respond to notification. Potential winner will be required to execute and return an Affidavit of Eligibility and a Liability and, unless prohibited, Publicity Release within seven (7) days of date of issuance. If a U.S. resident, potential winner will also be required to complete a W-9 Form. If a potential winner is a resident of Canada, he/she will also be required to correctly answer a time-limited, mathematical skill-testing question prior to being able to claim prize. Failure to answer the question correctly within the time period specified, as determined by Sponsor in its sole discretion, will result in disqualification and, at Sponsor’s sole discretion, an alternate winner may be selected. If potential winner does not respond to the initial notification within the time period stated, all required documents are not returned within the specified time period, a prize notification is returned as undeliverable, or a potential winner is not in compliance with these rules, the prize will be forfeited and, at Sponsor’s discretion, an alternate winner may be selected.

PRIZE: A trip for winner and one (1) guest to London, UK. Trip includes round-trip coach class air transportation from a major U.S. or Canadian airport nearest winner’s residence to London, UK, and a three (3) day/two (2) night hotel stay for himself/herself and a guest (approximate value US$5,000, based on departure from Florida). Hotel to be selected by SoulCycle at its sole discretion. Actual value may vary based on winner’s point of departure and dates of travel. Winner will not receive difference between actual and approximate retail value. For the avoidance of doubt, travel between winner’s residence and departure airport and between airport and hotel in London are not included as part of prize. Winner must complete the trip by June 1, 2020 or the prize will be forfeited and Sponsor will have no further obligations to winner. If winner is under 21 years of age, winner must be accompanied on the trip by someone at least 21 years of age.Trip must be booked through Sponsor’s agent at least thirty (30) days prior to travel. Travel is subject to availability. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth herein, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and incidental travel costs associated with prize acceptance and use not expressly stated in the package description above as being provided, including but not limited to, accommodations, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, meals taxes or other expenses are the responsibility solely of winner.Winner’s guest must be of legal age of majority in his/her jurisdiction of residence and sign and return a liability and publicity release prior to issuance of travel documents. Winner and guest must travel together on the same itinerary and are responsible for obtaining all necessary travel documents. Travel restrictions, conditions and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Seating to be determined in the sole discretion of Sponsor. Tickets may be subject to standard rain-check policies and procedures. Winner agrees to abide by any terms, conditions and restrictions provided by the tickets. Prize is awarded “as is” with no warranty or guarantee, either express or implied. Winner is responsible for all federal, state and local taxes (including income and withholding taxes) associated with prize acceptance and use not specified herein as being provided. An IRS Form 1099 will be issued if required by law. Winner may not substitute, assign or transfer a prize or redeem a prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) of comparable or greater value. All prize details are at Sponsor’s sole discretion.

PUBLICITY GRANT: Winner, by acceptance of prize, except where legally prohibited, grants permission for Sponsor and its designees to use his/her name, city and state/province of residence, likeness and/or image and prize information for advertising, trade and promotional purposes without further compensation, in all media now known or hereafter discovered, in any manner, worldwide in perpetuity, without notice or review or approval.

RELEASE OF LIABILITY: By participating, each entrant agrees to release, indemnify, discharge and hold harmless Sponsor, Instagram, and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including injury, or death, resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Giveaway or any Giveaway-related activity, and/or the acceptance, possession, use or misuse of the prize (including any travel or activity related thereto).

GENERAL CONDITIONS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled, postage-due or illegible mail, entries, or email; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Giveaway, including, without limitation, errors or difficulties which may occur in connection with the administration of the Giveaway, the processing of entries, the tracking of classes, the announcement of the prize or in any Giveaway-related materials.Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Giveaway. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Giveaway. Persons who tamper with or abuse any aspect of the Giveaway who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Should any portion of the Giveaway be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Giveaway and, if terminated, at its discretion, randomly select the potential winner from all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE GIVEAWAY OR UNDERMINE THE LEGITIMATE OPERATION OF THE GIVEAWAY MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

DATA COLLECTION: Information submitted in connection with this GIVEAWAY will be used in accordance with Sponsor’s PRIVACY Policy, available at

Request for Winner’s NAME: For the winner’s name (available after June 1, 2019), send an email to:, by no later than July 1, 2019.

Sponsor: SoulCycle Inc., 609 Greenwich Street, New York, NY 10014.

This Giveaway is not sponsored, endorsed or administered by Instagram.

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