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INSIDE SOUL

Big News: The Turn It Up Challenge Is Back!

This spring, it’s time to Turn It Up!


From April 16–May 15, our biggest party is back—and louder than ever.

Set your goal, ride to the beat, and unlock exciting rewards with every goal you hit.

Get motivated with energizing theme rides and playlists all challenge long, then

celebrate your wins with your pack. Oh, and about those rewards? Expect amazing things,

like exclusive SoulCycle gear and specially-priced packs!

This is going to be so much fun.


Here’s how the challenge works:


1. Set your goal (5, 10, 20, 30, or 50 rides) and snag your series.

2. For four weeks, ride as many times as you can. You’ll unlock series at exclusive pricing and special prizes along the way.

3. Get energized by our one-of-a-kind playlists and one-time-only theme rides. Plus, don’t forget to share your progress with #TurnItUp (so we can cheer you on, obviously!)

4. Make sure you enjoy the endorphin high. It lasts way beyond the challenge.


Here’s how the rewards work*:


5 rides = Special 5-Pack Price

10 rides = Special 5-Pack Price + Special 10-Pack Price

20 rides = Special 5-Pack Price + Special 10-Pack Price + Limited-Edition Hat

30 rides = Special 5-Pack Price + Special 10-Pack Price + Limited-Edition Hat + Exclusive Hoodie

50 rides = Special 5-Pack Price + Special 10-Pack Price + Limited-Edition Hat + Exclusive Hoodie + Custom Denim Jacket


*Head’s up! You’ll receive and/or pick up all rewards at your local studio at the end of the challenge.


Haven’t signed up yet? You can still join the fun! Head here to start crushing some goals. We can’t wait to see what you accomplish this month.

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