SoulCycle x Le Labo: A Major New Collab Is Coming to the Studio
o ahead and take a little longer in the shower. We won't tell.
A serious treat is coming to our studios across the continent. SoulCycle is partnering with luxury fragrance company Le Labo to update all our locker room amenities.
The special Bergamote 22 scent pays tribute to SOUL's classic citrus aroma, and can be found in elevated products across our studio bathrooms. Keep an eye out for shampoo, conditioner, body and face washes, and even lotion.
We've spent several years searching for the perfect amenity brand partner to ensure our riders' experience post-class is as transformational as the one they have on the bike. Like SoulCycle, Le Labo is a New York-based brand founded in 2006 by two passionate individuals who saw white space in the marketplace to create a powerful mind-body connection. Both SoulCycle and Le Labo focus on perfecting the product, not the marketing, delivering a memorable experience that stays with customers well beyond the first touchpoint, and building a community of passionate fans and brand evangelists.
Find the special products in your home studio by the end of the month.