his week, we turn 12. But it isn’t about us, it’s about you. You started with us at our first studio on W. 72 and have helped us open 86 doors across the North America. You rode with us to Canada. You took a breather at Destination SOUL. You went off the bike at SoulAnnex. You rode harder than ever before during SoulActivate. You went back to the basics with SoulFundamentals. We've covered more ground than we could’ve ever imagined, and we couldn't have done it without you.
Here's a look at some of the things you've helped us do these past 12 years: