SOULCYCLE® LAUNCHES CLOTHING LINE
NEW YORK, New YorkThursday, December 17, 2009
Elizabeth Cutler and Julie Rice, co-founders and owners of SoulCycleNew York Citys full-body indoor cycling workout today announced the launch of the companys first performance apparel line. Named SOULCYCLE after the brand itself,the clothing line will debut in January 2010 and will be the first womens clothing collection designed specifically for indoor cycling. Created, designed and produced by fashion designer Stephanie Hirsch and SoulCycle owners Cutler and Rice, SOULCYCLE is designed for the stylish woman who wants form, function and fashion.
SOULCYCLE is made of Vaportex, an innovative performance fabric that is guaranteed to endure during the most intense cardio workout. Vaportex is a high-tech moisture management system that wicks moisture away from the body to help athletes maintain a near-constant body temperature. The comfortable and stylish silhouettes, designed by Hirsch, were created to move with riders bodies. Although the collection was specifically designed for indoor cycling, it is incredibly versatile, and can be worn for almost any type of exercise including running, outdoor biking, yoga and Pilates.
The inaugural SOULCYCLE collection will be called the Spiritual Warrior collection.The collection was designed to inspire and empower women during their workout.The strong, sexy colors and fabrics encourage the rider to tap further into her physical strength, while the well-constructed silhouettes allow her freedom and flexibility while she rides. The line includes one sports bra, two pairs of tights, one sport top, one drawstring aprs-cycling pant, one zip-up hoodie and one unitard. Each piece comes in a variety of fabrics and styles. Retailing between $35 and $150, SOULCYCLE can be purchased online at www.soul-cycle.com and at any SoulCycle studio location.
Busy New Yorkers flock to SoulCycle to release stress, burn fat, tone muscle and improve aerobic endurance. It is the ideal place to decompress and embark on a mind, body, and soul ride. The workout is intense, but its set to inspiring music that enables riders to connect to their spiritual core while reshaping their bodies. The SoulCycle Method leads riders through a 45-minute FULL-BODY indoor cycling workout. SoulCycle adds one pound weights and core exercises to incorporate an UPPER BODY and CORE workout into their signature classes.
SoulCycle currently has three locations, with two additional locations opening in January 2010: SOULCYCLE WEST located at 117 West 72nd St. between Columbus and Amsterdam on Manhattans Upper West Side; SOULCYCLE BRIDGEHAMPTON at The Barns at 264 Butter Lane off Route 27 in Bridgehampton, New York; SOULCYCLE EAST located at 1470 Third Ave. at the corner of 83rd St. on Manhattans Upper East Side; and opening in January 2010 will include: SOULCYCLE TRIBECA located at 101 Warren St. and the West Side Highway in the heart of TriBeCa in Manhattan and SOULCYCLE SCARSDALE located at 7 Popham Road in the village of Scarsdale in Westchester, New York. Offering a variety of classes for cyclers of all levels, SoulCycles class pricing includes: single classes for $32; a 10-class series for $310; a 20-class series for $600 and a 30-class series for $850. For class schedules and information, SoulCycle is online at www.soul-cycle.com.
Press Contact: Amy Peck, Cell: 917.601.2237 / Email: amy@soul-cycle.com
